ÉTÉ DORÉ
Discovering Éte Doré: A Journey into Artisan Craftsmanship
There's something magical about stumbling upon a brand that not only offers beautiful, handcrafted products but also tells a story of passion, sustainability, and artistry. This summer, I had the delightful experience of discovering Éte Doré, a brand that embodies all these qualities and more.
The Birth of a Dream
Éte Doré was born in the summer of 2020, a time when the world was in need of creativity and hope. The brand's creator, Cannelle, grew up surrounded by the hum of sewing machines, thanks to her mother, a former stylist. This childhood exposure to the world of fashion and craftsmanship planted the seeds of creativity in Cannelle's heart.
After returning from a semester of studies abroad, Cannelle decided to make some scrunchies in her family’s sewing workshop. What started as a simple project quickly blossomed into a full-fledged brand of accessories. With a master's degree in business and rich experiences in communication, marketing, and influence at renowned companies like Mondadori, Fursac, and CHANEL, Cannelle devoted herself entirely to her passion project in 2022.
Eco-Friendly Elegance
One of the most admirable aspects of Éte Doré is its commitment to eco-responsibility. Cannelle's approach to sustainability is truly inspiring. She upcycles fabrics sourced from prêt-à-porter boutiques, flea markets, and fashion houses, giving new life to materials that would otherwise go to waste.
Upcycling, or "surcyclage" in French, is the art of transforming unused materials into high-quality, new products. It's a brilliant way to combine creativity with sustainability, and Éte Doré excels in this practice. From clothing and drapes to sheets and curtains, every piece of fabric is given a second chance to shine. Even the smallest fabric scraps are repurposed to create other accessories, ensuring nothing goes to waste. Plus, their packaging is made from recycled paper, further emphasizing their eco-friendly ethos.
Made in France, Made with Passion
In an age of mass production, Éte Doré stands out by embracing the beauty of handmade craftsmanship. Each accessory is carefully crafted in a small family atelier in Vendée, France. There's no assembly line here—just a dedicated artisan working with love and attention to detail. This personal touch is evident in every product, making each piece unique and special.
This local production not only supports the French economy but also ensures the highest standards of quality and craftsmanship. With limited series created from upcycled fabrics, each collection is a testament to the brand's dedication to elegance and sustainability. They release four collections per year, each aligning with the changing seasons and featuring unique, limited-edition pieces.
My Experience with Éte Doré
From the moment I discovered Éte Doré, I was captivated by their beautiful accessories and their incredible story. The owner, Cannelle, is an exceptionally kind and passionate individual, which shines through in every aspect of her brand. I couldn’t resist trying out a few pieces myself, and I must say, I’m in love!
The scrunchies are not just stylish; they are a reminder that fashion can be both beautiful and responsible. Each accessory I own feels like a small piece of art, a testament to Cannelle's skill and dedication. Knowing that my purchases support sustainable practices and the creative spirit of a small atelier adds a deeper level of appreciation to my fashion choices. Beyond scrunchies, Cannelle also crafts pochettes, bags, and various items for the home, making it a brand that offers something for everyone.
Join the Journey
If you're looking for accessories that are elegant, eco-friendly, and handcrafted with love, I highly recommend checking out Éte Doré. Each piece tells a story of creativity, sustainability, and artisan craftsmanship. Plus, you'll be supporting a brand that truly cares about its impact on the world.
Explore Éte Doré's latest collections and experience the magic of upcycled fashion. Trust me; once you discover their beautiful accessories, you'll fall in love just like I did.
Let’s celebrate the art of craftsmanship and the beauty of sustainable fashion with Éte Doré.
Happy accessorizing!
